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Flo Rida Helps VG Vodka Become First Black-Owned Vodka Brand to Be Distributed Nationally in the U.S.

Earlier this year, Tramar Dillard — also known as platinum-selling Grammy-nominated artist Flo Rida — announced a partnership with Victor G. Harvey Sr. to create South Florida’s largest craft vodka brand, Victor George Vodka (VG Vodka). Now, the two partners have officially kicked off the brand’s launch with several major retailers — including Hy-Vee, Total Wine, Trader Joe’s and Binny’s Beverage Depot. Thus, making VG Vodka the first Black-owned, ultra-premium vodka to be distributed nationally in the U.S., according to a news release. “We are extremely excited about our recent growth and the addition of new distribution and retail partners,” said CEO/Founder, Victor G. Harvey Sr., in a press statement. “This has given us the opportunity to expand our brand nationwide during a time when everyone can use a little hope.” A news release shares that Flo Rida was brought onto VG Vodka as an equity partner to help build brand awareness for the company and grow distribution both...

Njera Perkins

Dec 8, 2020