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Black-Owned Vegan Cookies, Backed By Jay-Z, are Now Available at Target

Jay-Z puts his money where his mouth is, and the vegan cookie brand he backed is now expanding. According to a press release , Partake Foods, founded by Denise Woodard, is now being sold in over 1,600 Target stores nationwide. “This has been on the goal list since Day 1, and I’m thrilled to say it’s now a reality: Partake cookies are now available at Target nationwide! Purchase three super delicious, Partake flavors at over 1,600 Target stores and on Big ??,” Woodard said in the release. In 2019, the New Jersey-based cookie company was infused with a $1 million investment from Marcy Venture Partners , a venture capital firm co-founded by Jay-Z . The investment made the former Coca-Cola exec the first Black woman to ever raise over $1 million for a food startup company. The allergen-free cookies—made without cow’s milk, eggs, peanuts, tree nuts, fish, shellfish, soybeans, and wheat—were inspired by a frightening allergic reaction Woodard’s daughter Vivienne suffered from...

Niki McGloster

May 13, 2020