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Tyson 2.0: Mike Tyson Takes Another Hit At The Cannabis Industry Alongside Columbia Care

Mike Tyson’s love for cannabis has always been “loud” and proud. Now the heavyweight champion will have an opportunity to channel his passion into dollar signs with the debut of Tyson 2.0 in partnership with Columbia Care Inc., one of the nation’s largest cannabis distributors. Tyson will wear the hat of the company’s chief brand officer while the company will be led by co-founder and chairman Chan Bronstein and CEO Adam Wilks. “I got to know Mike as an entrepreneur and investor, and it was clear to me that his relationship with cannabis was a critical component in his own life. We saw an opportunity to create Tyson 2.0 and develop brands and products nationally,” says Bronstein in a press release. Mike Tyson credits cannabis as the saving grace in his then ongoing battle with substance abuse — which created a string of confrontations with the law — and credits the drug for alleviating his aggressive demeanor. At age 55, Tyson had a newfound confidence, ultimately leading to a...

Samantha Dorisca

Oct 27, 2021