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Instagram Is Amplifying Black-Owned Businesses On The Platform With New Feature

Supporting Black-owned businesses over the last year has become more than a trend. Now, consumers, corporations and online platforms are turning this full-fledged surge of support into a consistent lifestyle change with more intentional ways to champion these brands. Among those who have made financial and systemic pledges most recently is Instagram, who is now making it easier for shoppers to discover and identify Black-owned businesses directly on its platform. Thanks to a new feature, U.S. -based businesses a part of Shops on Instagram will be specifically declared “Black-owned” with a display label. Over the last year, Instagram has rallied its community of users to not just acknowledge Black-owned businesses, but shop with them as well. With newly-launched features like its Reels and Shop tabs, it’s made the e-commerce space a much more fun and knowledgeable experience for both brand owners and consumers. According to a blog post from Instagram, over 1.3 million Instagram posts...

Njera Perkins

Jun 30, 2021