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Michael B. Jordan To Rename 'J'Ouvert' Rum Brand Following Cultural Appropriation Claims

Michael B. Jordan has broken his silence. The “Creed” actor recently faced backlash after the announcement of his new rum brand J’Ouvert caused controversy due to cultural appropriation claims. The name reportedly refers to both the Antillean Creole French term for “daybreak” and the annual festival held in Trinidad and Tobago, as well as other locations, to celebrate Caribbean culture and commemorate the anticipation from slavery during Carnival. While many quickly began to direct blame at Michael B. Jordan, rapper Nicki Minaj, who is Trinidadian, took to Instagram to encourage the actor to make things right. “I’m sure MBJ didn’t intentionally do anything he thought Caribbean ppl would find offensive — but now that you are aware, change the name & continue to flourish & prosper,” wrote Nicki Minaj.   View this post on Instagram   A post shared by Barbie (@nickiminaj) According to Trinidad and Tobago Newsday, Trinidad and Tobago Minister of Trade and Industry Paula Gopee-Scoon...

Jun 23, 2021