TIMEPieces, the Web3 community initiative from TIME, has partnered with GRAMMY award-winning co-creator of VERZUZ and tech CEO, Timbaland, naming him its second Artist in Residence.

According to a press release, the collaborative effort will produce TIMEPieces’ first music NFT collection featuring an original Timbaland beat visually translated into video art by 14 other artists.

Fifth in the collection, TIMEPieces is keeping the creativity flowing with The Beatclub Collection. TIMEPieces and Timbaland recruited the following artists to bring unique and diverse perspectives to the visual representation:

ArinaBB
Carlos Luna James
Danny Casale
Daria Klepikova
Ed Balloon
Gavin Meeler
Jasti
Jeremy Cowart
Jesus Martinez
Joanne Hollings
Mike Szpot
Parin Heidari
REO
Yvette Hammond

The 14 sought-after artists will create one-of-a-kind videos inspired by the original beat created by Timbaland and his platform Beatclub.

“Timbaland is widely recognized for pushing music and culture forward. As we embark on our first true music NFT experience at TIMEPieces, his leadership as a creator and the great work he is doing with Beatclub made him the perfect partner to pair with artists who could provide their diverse interpretations of his exclusive beat,” said Keith A. Grossman, President, TIME.

TIME

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