During the COVID-19 pandemic, many people found themselves pivoting due to the unforeseen circumstances. In Tigo B’s case, the unexpected turn of events happened after he landed a deal with Universal Music Group. As the world slowed down though, so did things for musicians, which led the North Carolina native to ponder what to do while his music was temporarily paused. The brainstorming resulted in a successful business franchise.
May 5, 2023