Musicians behind the scenes are the glue that keeps the industry running, but are often not as supported as their counterparts. With the pandemic’s lasting effects on the music business on not just mainstream artists but all fronts, Sony Music Publishing is backing the unsung heroes.

Billboard reports that the top global music publisher has partnered with the 100 Percenters — a music-creatives advocacy nonprofit — to financially support U.S. songwriters, composers, and producers through donating $100,000 for relief grants.

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Under the new collaboration and its Songwriter Stimulus Program, the nonprofit will award $2,500 stimulus checks to qualifying songwriters. The 100 Percenters will also help music creators with emergency grants.

The Songwriter Stimulus program and Emergency Fund will both launch later this year.

The 100 Percenters especially champions BIPOC and marginalized songwriters, composers and producers and currently has 250 members.

“It’s an honor to have the support of [Sony Music Publishing chairman and CEO] Jon Platt,” said 100 Percenters founder and executive director Tiffany Red, according to Billboard. “He heard us and took action in a way that I could never have imagined. This is just the beginning.”

Tiffany Red

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