Luxury brand Tiffany & Co. is ready to ride the non-fungible token (NFT) wave. The company announced the launch of NFTiffs in a bold move to reach young and wealthy collectors. The collection will be available through CryptoPunks — one of the early pioneers of NFT collections — on Friday, Aug. 5. To no surprise, NFTiffs’ selling price is quite hefty, as only 250 NFTs will be up for grabs. The selling price is $50,000 (30 ether) and each customer can purchase up to three NFTs. “These clients obviously skew a bit younger than our [classic] client base. It’s an anonymous [population], it’s not like you know who owns what, but what we generally understand is that they are younger and very affluent, a lot of them made large amounts of money in the crypto sphere. People need to understand that a lot of the things in their world are linked to luxury like desirability, scarcity, trends — they understand the ups and downs,” said Tiffany & Co. Executive Vice President for Product and...
Aug 2, 2022
Rising talent will be supported in the fight toward a more equitable and inclusive fashion industry in light of a new partnership between Harlem’s Fashion Row (HFR) and LVMH North America.
Jun 17, 2022
If there’s one thing Beyoncé knows how to do, it’s get — and keep — people talking. And in the case of her most recent, controversial Tiffany & Co. post, that talking was worth more than $2 million in media impact. That’s according to Footwear News, who shared recent data from LaunchMetrics confirming these numbers. The outlet reports that ever since Mr. and Mrs. Carter (aka Beyoncé and Jay-Z) were announced as Tiffany & Co.’s newest brand ambassadors, they have created more than $10 million in total media impact value (MIV). One Instagram post from the “Single Ladies” singer is actually worth $2 million in total media impact value (MIV) alone , according to the same metric. View this post on Instagram A post shared by Beyoncé (@beyonce) The metric is calculated based on the value of the marketing strategies across a range of formats, including print, digital and social media. For purposes of comparison, Tiffany & Co.’s announcement about the Hip-Hop power couple’s brand...
Aug 30, 2021
Hollywood power couple Beyoncé and Jay-Z can celebrate many new firsts in their latest campaign, “ABOUT LOVE,” with the American luxury brand Tiffany & Co. As AfroTech previously reported, in Beyoncé’s cover story for Harper’s Bazaar, the star revealed that she and her husband were the new faces of Tiffany & Co. Now, t he two have brought light to a collective vision the two shared to conceptualize a new interpretation of “modern love.” “Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family,” Executive Vice President of Product & Communications Alexandre Arnault shared in a press release.
Aug 23, 2021
Beyoncé Giselle Knowles-Carter and Shawn “Jay-Z” Carter continue to serve as the blueprint for power couples. Paper magazine reports that in her latest cover story for Harper’s Bazaar, the icon revealed that she and her husband are the new faces of Tiffany & Co. Tiffany & Co. continues to remain a top dog in the jewelry industry as this news follows the announcement that the brand was acquired by Moët Hennessy Louis Vuitton (LVMH) earlier this year. It looks like the “Crazy In Love” singer has already embarked on her own journey with the legendary American jeweler. Alongside sporting her own label, IVY PARK, the Grammy-award-winning singer sported several jewelry pieces from Tiffany & Co. View this post on Instagram A post shared by Beyoncé (@beyonce) The company served as the main sponsor for the magazine’s “Icons” issue where all of the jewelry in the cover shoot came straight from Tiffany who, rumor has it, paid a huge sum to serve as the primary product placement. While the...
Aug 11, 2021