In the latest collaboration with Lexus, Wallace is on a mission to use his father’s legacy to continue to have an impact on Hip-Hop fans from all walks of life.

“I know that my dad would’ve had insane brand partnerships. It’s been a dream for me to work with companies like Lexus and to be able to wake up every day and not have to fake a story and not have to be a part of something that isn’t really impactful to me,” said Wallace. “I’m just blessed to be able to continue this family legacy with my sister, with my mother, with my grandmother, and with the people close to me. There’s nothing else I would want to do for the rest of my life and I’ve been preparing for this moment since I was really young. My grandmother has always made sure that I’ve been ready for these situations.”

The new collaboration includes a mini-documentary, filmed in his father’s hometown of Brooklyn, NY. It not only honors his legacy by looking back and reflecting on all that Biggie was able to accomplish before his life was cut short at the age of 24, but it also celebrates the now.

“Lexus came to us and really just wanted to be a part of the culture. We represent the culture in a huge way at Frank White,” he continued. “Everything we do is really to celebrate creativity and obviously to honor the legacy, but we’re celebrating Black culture at the end of the day. Black culture is American culture and Lexus has also stood the test of time.”

He continued: “Being able to work with Lexus is amazing. The new LX 600 is back, and it’s really cool that [in his songs] my dad talks about being in the LX. I actually got to drive one, which is featured in the docuseries.”

A portion of all proceeds made in the collaboration with Lexus will go to the Youth Design Center, a youth creative agency and innovation hub that “provides a gateway for young people to learn marketable hard skills in STEAM, access post-secondary education, achieve economic mobility and engage in a place-based community revitalization.”

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