Showing 2 results for:

The Last Dance

by Topic

All results

Michael Jordan Pledges to Donate All 'The Last Dance' Profits to Charity

Sports fans around the world tuned in this past weekend to watch Michael Jordan’s highly-anticipated documentary, “The Last Dance,” which aired on ESPN. The NBA superstar is now pledging to donate all the profits he’s expected to receive from the docuseries to charitable causes, according to Complex . Forbes reported that Jordan is set to make roughly $3 million to $4 million from the documentary, which largely focuses on his 1997–98 season with the Chicago Bulls. The docuseries was originally slated to release in June, but in light of the NBA season being suspended due to the COVID-19 outbreak, ESPN pushed the release date up. #TheLastDance is already the most-watched documentary in ESPN history: — Sports Illustrated (@SInow) April 20, 2020 Complex reported that director Jason Hehir recently sat down with The Athletic’s Richard Deitsch to recount Jordan’s take on the public’s anticipated reaction to the docuseries. “When people see this footage I’m not sure...

Njera Perkins

Apr 21, 2020

How Michael Jordan Became a Billion-Dollar Athlete

Michael Jordan is an immovable fixture in the sports pantheon, and by extension, the business world. On Sunday, April 19, ESPN will premiere “ The Last Dance ,” a 10-hour documentary that focuses on the icon’s final season (1997-98) with the Chicago Bulls. With never-before-seen footage, the series centers on Jordan’s role in one of the greatest dynasties in basketball history. As competitive as the greatest all-time player once was on the court, his off-court determination in business earned him the title as the highest-paid athlete of all time in 2017. Now, he is the first billionaire athlete with a $2.1 billion fortune, according to the Forbes list. Checks over stripes. Nike is Jordan’s longest and most recognizable endorsement deal. The relationship began in 1984 when the then-rookie and the sneaker conglomerate launched The Jordan Brand. As the legend goes, Jordan wanted to sign with adidas but ultimately signed with Phil Knight, co-founder of Nike. Following the first release...

Niki McGloster

Apr 16, 2020