Master P’s mission behind his business ventures seems to always have the common denominator of creating economic empowerment while building the community. And, with his Master Crunch Cereal, things are no different. For its recent launch, he teamed up with PLB Sports & Entertainment (PLBSE).

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“We’ve been looking up to the Wheaties box and we never owned that or was able to do anything like that,” Master P told HipHopDX. “Even as a kid growing up, eating Cap’n Crunch cereal, I’m like, we never owned nothing so I created my own brand, Master Crunch — and the taste is so good. It’s a game changer, but it’s also about building economic empowerment, putting money back into our community and our culture.”

Partial proceeds from Master Crunch Cereal will go toward Master P’s Team Hope Foundation, the rap veteran’s nonprofit organization for inner-city youth.

“The more we make, the more we give,” he said. “Being able to help the elderly and give back for inner-city kids education, no cereal has ever done that. It’s just incredible. To be able to have a great tasting brand but also a brand that’s given back is a game changer.”

If you’re located in New Orleans, LA, the cereal can be found in select Rouses Markets. In Fall 2022, the cereal will expand to Walmart stores.

Until then, Master Crunch Cereal can also be found online.

The Ice Cream Shop

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