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Diddy, WME Launch ‘The Excellence Program’ To Help Aspiring Entertainment Execs Break Into The Business

Sean “Diddy” Combs knows firsthand how tough it is to break into the entertainment business, but his latest initiative aims to make that process a whole lot easier. The music mogul revealed that he’s inked a deal with WME in all areas to launch “The Excellence Program” — a free virtual development program and resume database designed for aspiring entertainment executives who come from underrepresented communities, Variety reports. According to the outlet, the new program — created in partnership with Endeavor — is a six-week experience that will offer eligible students insight on how to break into entertainment, marketing, music or fashion. As someone who’s had to carve his own lane in the industry, Combs aims to use this program as a way to pay it forward and level the playing field for all who aspire to lead in the entertainment business. “Beginning my career as an intern changed my life, so it’s been a lifelong dream to give the next generation of entrepreneurs and executives...

Njera Perkins

Jun 17, 2021