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The Weeknd, Binance Set To Kick Off First 'Crypto-Powered' World Tour

When it comes to finding innovative ways to connect with fans, The Weeknd continues to be on top of it. According to a press release, the musician has teamed up with Binance — a cryptocurrency exchange company — for “the first global concert tour to integrate Web 3.0 technology for an enhanced fan experience.”

Ngozi Nwanji

Jun 6, 2022