Showing 1 results for:


by Topic

All results

Nike And Kendrick Lamar Are Using Augmented Reality To Sell Sneakers On Tour

The Top Dog Entertainment Championship Tour is bringing artists from the beloved West-coast label to fans across the country, including Pulitzer Prize-winner Kendrick Lamar. And beyond great live performances, fans can also snag exclusive shoes through the Nike SNKRS app, which is allowing fans to buy the limited-edition collaboration using an augmented reality camera. Photo: Digital Trends At select shows on the tour, fans with Nike’s SNKRS app will have exclusive access to buy and reserve a pair of Kendrick’s limited edition Cortez Kenny IIIs while attending the concert. This marks something new for the cross-section of fashion and technology — combining apps with a live concert experience in order to snag limited edition capsule collection items. Typically the SNKRS app uses augmented reality cameras in order to steer customers in the right direction to shoes that are digitally buried in secret locations. But this time around the camera will allow people to buy the shoes anywhere...

May 24, 2018