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Black Founders Link to Develop Plant-Based Cocktails After Tweet Goes Viral

Manifestation is powerful. Just ask business owners Tai Applewhite and Paul Owusu. The two founded plant-based adult beverage company Phreshly after Applewhite’s belief in a distant dream and Owusu mixed Prosecco and vodka per advice from “Insecure’s” Issa Dee . “I had been making cocktails at home to pass time after my wife and I were both laid off due to COVID-19,” he explained to AfroTech about his viral tweet . “Two days after the tweet garnered some traction, I developed the idea for Phreshly.” Similarly, Applewhite was doubling as a makeshift mixologist in her Atlanta home when she saw Owusu’s fleeting thoughts , but it stuck with her. She instantly messaged him to discuss a possible collaboration. “Our shared goal is to create tastier and healthier drink options,” she said. Phreshly’s lineup of forthcoming cocktails are made with honest ingredients: seven times distilled sugar cane vodka, sparkling water, agave from minority-owned farms, and considered blends of fruits, teas,...

Niki McGloster

Jul 29, 2020