To commemorate their certified Platinum record “Tadow,” Masego and FKJ will now bring it to fans in a new light through a partnership with Quincy Jones-backed platform and green Web3 company OneOf.

View this post on Instagram

A post shared by Voidz (@voidzto)

The announcement follows five years after the single was released. The record took the world by storm, collecting over 380 million views on YouTube, and is certified Platinum by the RIAA. Outside of the accolades, Masego is most impressed by the song’s impact and hopes others are inspired to find their own tune.

“I am very appreciative of what it has grown into. I approached the jam session, just like any other. We were just making art because we love music,” Masego told AfroTech exclusively. “I did not expect for it to have this impact but I am happy to take control of its narrative and remind people it is all about cultural exchange, musicians, and appreciating live instruments, freestyling, and being inspired by your environment.”

Now he’s taking his talents and venturing into the Non-Fungible Token (NFT) space, a decision that seems to be overdue. Masego shared his interest in the Web3 space began in 2019 after casual conversations with tech friends. What’s more, he has always been vigilant about the intersectionality of technology and music as it puts a spotlight on music enthusiasts.

“There is so much digital noise these days and there are so many roll-out marketing campaigns and things to look at, but I love that the Web3 space puts more attention on the super fans,” Masego said.

Tadow

Sign up for our daily Newsletter.