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Devin Booker Joins Naomi Osaka As A Sweetgreen Ambassador To Redefine Traditional Fast Food Sponsorships

Another pro athlete has joined Naomi Osaka to promote Sweetgreen’s message for healthy eating. As previously reported by AfroTech, in 2021 the tennis star became the fast-food salad chain’s first athlete ambassador, as well as its youngest investor. Now, according to a press release, Phoenix Suns’ Devin Booker is next up to be in the Sweetgreen family as an ambassador. “I started working with sweetgreen because I connected with their mission and was already a regular customer,” said Osaka, according to the press release. “Joining forces with a brand that is creating a positive change in the world is really important to me. Tapping Devin and bringing him into the mix makes it even better.”

May 3, 2022

Former Starbucks Executive Woeleta Ayele Becomes CTO For sweetgreen

Fast-food selling salad chain sweetgreen values providing real food to communities. After over a decade in the business, they are hoping to propel restaurant operations with the help of Woeleta Ayele, who served 16 years as a Starbucks executive, according to a press release. “Sweetgreen is a truly innovative company that is paving the way for a healthier future. The way that they approach the intersection of food and tech is unlike any other restaurant brand out there,” shares Woeleta in a press statement. “I’m excited and grateful to be joining the sweetgreen team as they lead the charge of changing the fast food industry for years to come.” Woeleta began her new position on Aug. 17 — replacing Paul Horvath. As Chief Technology Officer, she will scout promising talent, and revamp digital platforms to advance sweetgreen’s supply chain model. The company’s hope is that she will help cultivate the continuous effort of the chain to create a unified experience with technology and...

Aug 24, 2021

Naomi Osaka Becomes Youngest Investor, First Athlete Ambassador For Sweetgreen

This tennis superstar is a trendsetter and a go-getter. In an exclusive story with Good Morning America, fast-food salad chain Sweetgreen announced its newest partnership with four-time Grand Slam champion Naomi Osaka, making her both the first national athlete ambassador for the company and its youngest investor. “Naomi represents not only a great tennis player, but so much beyond that. She stands up for what she believes in — a lot of social justice issues — and is really into speaking to this next generation in a way that still has humility and is connected to culture,” Sweetgreen co-founder Nathaniel Ru — also chief brand officer — told the outlet. “She just really aligns with our values at Sweetgreen and is passionate about it.” In her new role, Osaka hopes to use her image and influence to change the way both brands and athletes advise on nutrition for the general public. “Anyone that knows me knows I’ve been into @sweetgreen for a while (I eat it minimum three times a week...

May 6, 2021