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He Did That: 'Steve Urkel' Actor Jaleel White Launches Cannabis Line ItsPurpl With 710 Labs

Steve Urkel is about to be pushing that Purple Urkle! Actor Jaleel White who played the famous role of Steve Urkel in the hit sitcom “Family Matters,” has officially ventured off into the cannabis industry. In a partnership with 710 Labs, Forbes reports White’s new cannabis line, ItsPurpl features variants of the popular cannabis strain Purple Urkle set to launch on international stoner’s day, April 20. While the brand will get started on dispensary shelves in California, it hopes to someday grow to more marketplaces in the near future. “The thing that always stood out to me was there no clear brand leader for fire purple weed,” said White in an interview with Forbes. “It made no sense to me, that no company of significance had claimed this lane, so why not me?” Ironically, the collaboration between 710 Labs founder Brad Melshenker and White began through friendship after the two connected on a flight and bonded over their passion for cannabis. “710 has never been a brand that...

Apr 13, 2021