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Former Basketball Player Lanny Smith Aims To Make His Reported $30M Sportswear Brand A Nike Rival

A life-altering event prompted Lanny Smith to disrupt a $170 billion industry.

Ngozi Nwanji

Mar 1, 2023

Creative Director June Ambrose Spearheads Puma's First-Ever Women’s Basketball Collection

Women athletes and sports fans will soon be able to rock new PUMA gear, thanks to celebrity stylist and designer June Ambrose. While leading as the sportswear brand’s creative director for women’s basketball, Ambrose’s first PUMA collection will release on Dec. 1, Business Insider reports. The upcoming collection has 25 pieces, which will feature on-court and off-court footwear and apparel including jackets, leggings, hoodies and bags.   View this post on Instagram   A post shared by PUMA (@puma) “It goes from the court to the curbside,” Ambrose told Business Insider. “I’ve worked with the brand on redefining what it means to be stylish in sport. That’s been my goal, to bring style to sports.” As previously reported by AfroTech, the fashion icon snagged her role at Puma after Hip-Hop mogul Jay-Z introduced her to PUMA’s global director of brand marketing Adam Petrick and CEO Bjørn Gulden to help elevate the brand by intertwining fashion. “The connection between style and sport is...

Ngozi Nwanji

Nov 24, 2021

Courtney 'Court' Smith Receives $300K Equity Investment For His Sportswear Brand Courtsmith

This athletic apparel line is headed down the fast track to success! According to PR Newswire, Courtsmith — a fast-growing fashion forward sportswear brand — has officially closed a $300,000 equity investment from ICA’s Growth Fund. What makes Courtsmith an emerging leader in the athletic apparel industry is the fact that it is a high-tech sportswear brand and a lifestyle brand too. The company aims to connect both form and function by designing athletic wear that catches the eye of both athletes and casual consumers. Founded by Courtney “Court” Smith, the company first made headlines when it became the official sportswear line for team uniforms and basketball apparel for local youth teams. According to the press release, “ICA’s $300K equity investment is structured as a convertible note and leads Courtsmith’s $575,000 round.” The funds will help expand its marketing efforts, the manufacturing of its clothing and more. Along with the new ICA investment, the brand is set to launch a...

Shanique Yates

Jul 27, 2021

Rapper Quavo Acquires Minority Stake in Sportswear Brand Legends

For Quavo, getting to the money never stops. The rapper shared that he has partnered with sportswear brand, Legends, where he’s acquired a minority stake in the company that includes investors like Matt Barnes, Willie McGinest, Steve Nash, and Baker Mayfield, reports Complex .   View this post on Instagram   Humbled to announce our latest investor and collaborator. @quavohuncho. Since 2018, we’ve worked with Quavo to merge culture and sports through product creation, building youth athletic programs, and hosting philanthropic events. Together, we’ll continue to introduce high-quality performance apparel that helps the next generation of athletes look and feel good on and off the court. We’re just getting started. Now, we can officially say WELCOME TO THE FAM. #WeAreLegends A post shared by Legends (@legends) on Nov 10, 2020 at 10:07am PST “I’m excited to officially be a part of the Legends family,” he said, according to Complex. “Legends is about striving to be the best no matter...

Shanique Yates

Nov 12, 2020