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Co-Founder Kwame Molden Is Using His Watch Brand To Educate The Black Community About Luxury

Redefining luxury within the Black community goes beyond improving price points for the average consumer. It’s about ensuring quality, accessibility and overall catering to our interests as a community. When entrepreneur Kwame Molden co-founded his designer watch company, Springbreak (SPGBK) Watches — alongside his co-founder Maurice Davis — he envisioned a brand that would merge education with cultural tastes and ultimately redefine the watch industry for Black consumers. Prior to creating their company, Molden noticed the relationship between Black consumers, foreign designers, and their products. While we often covet after these brands, they do little to give back to the community they take so much money from. “The problem we’re trying to solve in our community is that expensive and foreign companies, watch companies, in particular, are perceived as high value, but their products are unattainable for the average person,” he tells AfroTech. “We as a community grow up looking for...

Jun 7, 2021