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Warner Bros. Partners With NFT Platform To Release LeBron James And 'Space Jam' Collectibles

Warner Bros. is jumping into the non-fungible token (NFT) business just ahead of its summer blockbuster release of the “Space Jam” sequel film. In an official partnership with social NFT platform Nifty’s, Warner Bros. has announced the launch of a limited-edition collection of NFT items featuring characters from the upcoming “Space Jam: A New Legacy” film starring NBA star LeBron James, a press release reports. This marks the first time a major motion picture has adopted digital collectible technology as a marketing tactic to engage with passionate fans around the world to commemorate the fandom of a movie franchise. “We are excited to partner with Nifty’s on this new way for our audiences to engage with their favorite characters, connect with other fans and enjoy our movies on and off the screen,” Pam Lifford — President of Warner Bros. Global Brands and Experiences — said in a statement. “‘Space Jam: A New Legacy’ is fun for everyone and it was important to us to give audiences...

Njera Perkins

Jul 14, 2021