Canadian brothers Kevin and Thierry Mofo’s brand Soles of Justice is launching their first NFT sneaker minted on the Ethereum blockchain tied to high-end physical footwear.

After Quebec’s Court of Appeal ruled in favor of eBay in 2012 to cancel the sale of their Nike Air Foamposite One Galaxy shoes that stood to earn $98,000 — Kevin and Thierry are now on a mission to raise awareness of user agreement policies on platforms. Soles of Justice is an initiative meant to ensure that digital creators, startups, and innovators are not stifled by the scale of eCommerce and Big Tech and spark conversations around its control over the digital ecosystems and infrastructures that now underpin our lives.

The NFT sneaker can be redeemed for an identical pair of Nike Air Foamposite One Galaxy in size 10 purchased by Thierry, who lined up at a Montreal shoe store and waited 30 hours to buy the coveted sneakers. The brand hopes to release its first NFT collection authenticated with real-life limited court case documentation if the auction reaches its goal. Funds earned will help springboard a social movement bridging the digital divide in underprivileged communities around the globe.

The general mint began on Feb. 28. NFT holders can trade in the NFTs they want through OpenSea.

AfroTech recently had a chance to chat with Kevin and Thierry about this new initiative, and what we can expect from them in the future.

Editorial note: Portions of this interview have been edited and condensed for clarity.

Soles of Justice

Sign up for our daily Newsletter.