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Four Soft Skills You Need to Develop as an Entrepreneur

Here’s a harsh reality. Although many entrepreneurs may have the skills to create and sell a product or service, sometimes their abilities to manage employees, market their services, or deal with customer complaints are lacking. I get it, as an entrepreneur, it’s easy to get caught up running day-to-day operations. However, whether your goal is to raise capital or build a team to support future demand, soft skills are critical for sustaining business growth. Look at it this way: Building a rock star team and handling difficult customer conversations, that’s setting expectations, managing your emotions, and communicating assertively. Delivering a pitch presentation to an investor, that’s using storytelling to capture their attention, and communicating your ideas and value proposition in such a way that it wins them over. I could go on and on but you get the point. Soft skills are no longer a nice to have but a must-have — especially if you have the vision to level up. If you’re in...

Dec 31, 2019