sneaker culture

For Its New Initiative, The Jordan Brand Pledges To Not Be A 'Product-Incubator Banking On Cultural Capital'

When it comes to taking action in supporting women, Nike’s Jordan Brand has held a steady streak. History was made in June 2021 after Michael Jordan and his brand unveiled their “WNBA Family” campaign, which marked the most-ever WNBA players to endorse the brand at once, AfroTech previously...

Ngozi Nwanji. Mar 29, 2022.

Raptors' Pascal Siakam Gives Back To Toronto Youth With $25K & Sneakers

Raekwon, Foot Locker, Diadora Collaborate For Initiative Rooted In Community, Music, And Sneaker Culture

With Help From Apple, These Founders Were Able To Create 'The Smartest Sneaker App Ever'

Meet Raymond Jones, A StockX Sneaker Authenticator Who's Ensuring Your Jordans Are Verified

Storm Reid Links Up With New Balance To Push Equity For Women In Sneaker Culture

VC and Investing

Gerome Sapp's Sneaker Investment App Rares Secures $4M In Seed Funding Round

Featured , Startups

These Founders Are Building A Diverse Community For Sneakerheads Through Their Startup Tradeblock

Tradeblock's Cassidy Edwards Is Creating Spaces For Women In Sneaker Culture

Are Your Jordans Real? Here's How GOAT, StockX And More Use Tech To Authenticate Your Sneakers

Athlete-Turned-Techpreneur Gerome Sapp's $1.8M Yeezy Prototype Sneaker Purchase Is Giving Back To The Culture