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Anthony Anderson Inks Partnership With Smirnoff Just in Time For the Summer

Smirnoff is on a mission to make up for last summer, but not without the help of Anthony Anderson. Since last summer was canceled due to the pandemic, the leading vodka brand has joined forces with Anderson to help fans have the best summer ever. Anderson and some other special guests will team up with Smirnoff Red, White & Berry to give away 2,021 epic trips and dream experiences as a part of the brand’s latest summer-long “Smirnoff Summer of 2,021 Dreams” campaign. “This is my first campaign as a part of the Smirnoff family and to know we’re going this big at the start, I can only imagine the things we will be able to celebrate together,” said Anderson in an exclusive press release shared with AfroTech. “To be a part of giving away 2,021 dreams, trips, experiences, swag– you name it — feels good. I missed my friends and family too last year and look forward to enjoying some good times.” Not only is the popular vodka brand giving away summer getaways, but Smirnoff is also adding to...

Shanique Yates

Mar 31, 2021

Smirnoff Follows Through on $500K Commitment to Black Community in Partnership with SideBarre DC

This is worth a toast — Smirnoff is partnering with this Black women-owned small business to raise the bar, literally! According to PR Newswire, Washington, D.C. -based fitness studio, SideBarre is collaborating with the vodka brand to give adults (21+) across the U.S. the chance to attend a series of complimentary virtual bar(re) classes from home to support Black women entrepreneurs across the nation. Stemming from the brand’s $500,000 commitment to the Black community,  in partnership with SideBarre, Smirnoff will pledge $50,000 to Black Girl Ventures — a nonprofit aiming to provide access to community and capital targeting Black and Brown women-identifying business founders. “As a brand that is built on inclusivity and diversity, Smirnoff is proud to rise to the occasion to support Black women entrepreneurs by partnering with and donating to SideBarre and Black Girl Ventures,” said Jennifer Holiday Hudson , North America Brand Leader, Smirnoff in a news release. “Through this...

Shanique Yates

Feb 26, 2021