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Thanks to the Women Behind Ski Travel Company Mount Noire, Diversity is Hitting the Slopes

For years, the historical notion around Black people and snow has been the consensus that we don’t ski. Thanks to London-based ski travel company Mount Noire, the startup is working to bring more Black representation to the slopes. Following trips with some of her close college friends and avid skiers — Tobi Adegboye, Wenona Barnieh, Blessing Ekairia, Simisola Oke, and Adeola Omotade — Oke and her group bonded over the relatable experiences of the many stares from others while on the ski slopes. After a ski trip to Chamonix, France back in 2018, Adegboye recalled being asked, “What are you girls doing here, I didn’t know Black people skied?” “It is very common while traveling as a Black person to be asked to pose in a photograph with strangers,” she explained to Condé Nast Traveler. “That happened a few times on the slopes.” Their love for travel encouraged Adegboye, Oke and their friends to create Mount Noire — a boutique winter sport travel agency — in December 2019 with a mission...

Feb 18, 2021