Black Girl Sunscreen is becoming more accessible to the masses. Founder Shontay Lundy leads the brand on a mission to formulate skincare products geared toward the Black community. As AfroTech previously told you in an exclusive interview with Lundy, she had plans to expand into additional stores. “We will be accessible in a couple more stores which is great because this means the community is supporting us,” Lundy said. The brand is already available in stores like Target, Walmart, and Ulta. Now, just a few months from Lundy’s proclamation, Walgreens has become the next major retailer to house the beloved sunscreen brand on its shelves. Black Girl Sunscreen is currently sold at over 3,100 Walgreens stores, Walgreens.com, and through the Walgreens app. “We knew from our research that people with darker skin tones weren’t using sunscreen because there was no product on the market specifically tailored to them,” said Emily Curtiss, Walgreens associate category manager for sun care,...
Aug 18, 2022
Preparing diverse founders for retail readiness, Ulta Beauty has launched the MUSE Accelerator.
Jun 7, 2022
Being a risk-taker paid off for entrepreneur Shontay Lundy, the founder of Black Girl Sunscreen. The New York native began cultivating the brand after nudges from friends suggesting Lundy should consider wearing sunscreen, as she became an avid hiker after moving to Los Angeles. While diving into research for products catering to Black skin, Lundy was not convinced by her findings. To her disappointment, the sunscreen sector underserved Black people and she recalled zero options that resonated with her. Recognizing an issue, Lundy decided to be the change and disrupt the $8.5 billion sunscreen industry. Although Lundy never manifested she would become the head of a million-dollar sunscreen brand, she was determined to follow what made her happy.
Mar 10, 2022
In case you’re wondering, yes, Black people should wear sunscreen. Thankfully — according to esthetician Nayamka Roberts-Smith — Black Girl Sunscreen is a trusted go-to. Founded by Shontay Lundy, Black Girl Sunscreen offers one primary product — its ultra-sheer, vegan SPF 30 sunscreen infused with natural ingredients including avocado, jojoba, aloe, cocoa butter, and carrot juice. With its indie success, the brand recently secured a $1 million investment from a private female funding source, reports Forbes . The new infusion of capital increased the beauty company valuation to $5 million. “We created a groundbreaking product for an underserved market that resonated with our community,” she said. “Black Girl Sunscreen brought awareness and shifted a mindset around people of color wearing sunscreen.” View this post on Instagram A post shared by Black Girl Sunscreen (@blackgirlsunscreen) Black Girl Sunscreen — launched in 2016 — creates products with a focus on melanated skin (no white...
May 27, 2020