Deion Sanders and company appear to be in good hands in Boulder, CO.
Sep 22, 2023
Based on a report, Shedeur Sanders ranks at the top of name, image, and likeness (NIL) deals for this year’s college football season.
Sep 6, 2023
College students are making history, thanks to the changes to the name, image, and likeness (NIL) rules. Next up is Jackson State University (JSU) quarterback Shedeur Sanders, who becomes the first Historically Black College and University (HBCU) athlete to sign a multi-year deal with Gatorade. “It’s an honor to join the Gatorade Family and represent this historic moment for HBCU athletes,” said Shedeur Sanders, according to a press release sent to AfroTech. “I can’t wait to work with Gatorade on and off the field to help create even more opportunities for HBCU students and athletes.” Shedeur Sanders can celebrate being a new signee alongside other accomplishments, which include becoming the first HBCU athlete to win the Jerry Rice Award. More recently, the 19-year-old star was named Freshman of the Year at the Southwestern Athletic Conference. “As one of the country’s best freshmen college football players, Shedeur Sanders is another incredible addition to the Gatorade Family,”...
Jan 27, 2022
Beats by Dre (Beats) is the latest company to tap into the wave of college athletes who are now able to benefit from their name, image, and likeness (NIL). The move by the National Collegiate Athletic Association (NCAA) to allow student-athletes to gain profit and exposure thanks to the new NIL rule may have been the best thing to happen to both companies and athletes since sliced bread! In an announcement on Wednesday, Beats announced that Jackson State University quarterback Shedeur Sanders has been tapped as the brand’s latest ambassador. Not only is he the first college athlete to hop on the Beats’ talent roster, but he is also the company’s youngest ambassador at just 19-years-old. Sanders first made headlines when he followed in the footsteps of his father when he decided that he would attend a Historically Black College and University (HBCU) over the many high-profile schools who had the young athlete on their radar for quite some time. View this post on Instagram A post...
Sep 2, 2021