Shannon Watkins has been tapped as the new chief marketing officer for Jordan Brand, Yahoo! Sports reports. Watkins’ new role is set to begin on May 16 and she will replace Sean Tresvant who will now join Taco Bell as the global chief brand officer. In addition, Watkins will report to Jordan Brand’s CEO Craig Williams and she will be responsible to steward a pivotal period for Jordan Brand’s marketing.
May 3, 2022