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How Serial Entrepreneur Courtne Smith Evolved Prize Giveaways Into Snapchat-Backed Social Polling App NewNew

Most people probably want to ask Courtne Smith about her time spent as Drake’s personal assistant and member of his management team. Working closely with one of the biggest pop stars and successful businessmen as his friend and right hand probably yields some inspiring, lifelong knowledge (and we get to that). But the more interesting thing about Courtne Smith, the co-founder and CEO of the polling app NewNew, is her ability to evolve her businesses and fearlessly meet new challenges along the way. It should be noted, this isn’t Smith’s first rodeo in business or tech. A serial entrepreneur, Smith previously launched the prize giveaway app Suprize in 2018. Users were given chances to win cool items, including concert tickets, Kylie cosmetics, and Nike sneakers. Then, Smith and her business partner Filip Diarra decided brands wouldn’t give away free goods forever, so they evolved Suprize into NewNew, which allows users to personalize polls around various topics using videos, popular...

Niki McGloster

Jan 14, 2021