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The Apple App Store Redesign Is Helping More People Discover Your Apps

Last fall, Apple rolled out a totally new, totally redesigned App Store. Although it would require an adjustment to get used to the new hub for all things Apple apps, one of the goals behind the redesign was to make sure new apps had a better chance at being discovered by a wider audience. A report from Sensor Tower is evidence that this progress is working. When Apple launched iOS 11, the focus was on editorial content and allowing more apps to be discovered (instead of just found through search). Since launch, the proportion of downloads that happen from browsing rose to more than 15 percent (about 5 percent more than the previous rate), and even still the numbers remain higher than they were before the iOS update. Photo: SensorTower Features like “Game of the Day” have proven to increase downloads by more than 8 times their average , another feature included in this new, editorial-focused setup that highlights apps (there are more than 2 million in the marketplace, so it’s easy...

Christine Cauthen

May 16, 2018