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Serena Williams, Secret Deodorant Launch 'Not The First' Campaign

Sports icon Serena Williams is not the first Black woman to experience discrimination, but her latest campaign in partnership with Secret Deodorant is striving to ensure she’s the last of her generation. In the new ad called “Not The First,” the 23-time Grand Slam title holder and personal care brand champion gender equality while celebrating strong, trailblazing women. The direct message? The road to equality takes more than a list of “firsts.”   View this post on Instagram   A post shared by Secret Deodorant (@secretdeodorant) on Mar 3, 2020 at 11:19am PST Just in time for International Women’s Day (Mar. 8), Williams and Secret emphasize that the current league of female athletes breaking records will no longer be a novelty in sports but belong just as much as their male counterparts. “I’m not the first to win a Grand Slam tournament,” Williams said. “I’m not the first to start a clothing line.” Olympic gold medalist, Swin Cash, joins Williams in the one-minute commercial to echo...

Mar 6, 2020