It’s an undeniable fact that Saucy Santana has heavily influenced TikTok culture.

The rapper took the platform by storm with his popular track “Walk,” which had both influencers and celebrities alike recording their best Naomi Campbell-Esque runway walk.

@saucysantana

Walk @spencewuah #walkchallengesantana #MyRoutine #Mystyle #Dailyvlog #wordsofwisdom #fyp #outfit #bodypositivity

♬ original sound – Saucy Santana

Following viral challenges such as his one for “Walk,” AfroTech previously reported that Billboard introduced the Song Breaker Chart — its first-ever creator-centered music chart — for artists like Santana who are breaking the mold of what it takes to be considered a star in the industry.

In addition to “Walk,” his choreography for “Here We Go” can still be seen in countless TikTok videos, as well as the phrase “Material Gworl,” which is practically inescapable. Based on these tracks alone, it may be safe to say that Santana is a blueprint for running numbers up on the platform. And what’s more, the rapper credits his success to how he’s always carried himself online — being his genuine self from day one — according to a recent interview with Nylon.

“In 2019, when I did ‘Material Girl,’ I thought it was a good song. And that’s just how we talk in Florida,” he shared with the outlet. “We say girl with a w. And so I’m just like, ‘Material gworl!’ I had just started fresh being a rapper. So I was ready to live the lavish lifestyle, the designer clothes and the Maybachs and all that.”

He continued: “So I made that song, two years later, the song goes viral on TikTok. In 2019, TikTok was out, but TikTok wasn’t as big as it is right now. So I didn’t write that song or make that song like, “This is going to be a viral TikTok song. This is going to be big for me.” I was just in the studio just being authentic.”

Saucy Santana

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