Showing 2 results for:

Richelieu Dennis

by Topic

All results

Who Is Richelieu Dennis? Meet The Serial Entrepreneur Behind Shea Moisture Who Went On To Own ESSENCE, Refinery29, And More

If one were to walk down the hair care aisle of any major big box store, there is a high chance Shea Moisture would be on the shelves. With products like shampoos, conditioners, and oils, the natural hair care line has been serving Black and Brown communities for years. But did you know the brain behind the massive beauty and hairline is Liberian-born mogul Richelieu Dennis? From Humble Beginnings To A Purpose-Driven Mission Dennis attended Babson College and began selling shea butter from his dorm room. By the early 90s, he had leveraged his dorm room sales to start the Shea Moisture line, which would eventually become a part of the parent company Sundial Brands. However, Dennis’ journey was one of hard work, selling his product from a card table in Harlem. Beyond the entrepreneurial spirit, Dennis recognized his product was not just a hustle but a connection to something greater. “But for me, there was this overwhelming sense of responsibility: there were no real products or...

Apr 30, 2024

Richelieu Dennis Sold His Company And Was Named A Sellout, But Says The ‘Opportunity’ Helps Black Businesses And The Community

When it comes to scaling and growing Black-owned businesses, Richelieu Dennis is the man with the master plan. He played a pivotal role in spearheading the largest consumer products transaction between a majority Black-owned company during his negotiation of the acquisition by Unilever of the company he co-founded, Sundial Brands.

Apr 11, 2023