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Exclusive: Kelly Rowland Talks Supporting Black-Owned Businesses Like Re'Gine Terry's Busy Baking And Why You Should Too

Kelly Rowland has been in the game for decades and knows a thing or two about launching a business, or in this case, flaunting one. This time, the entertainer is putting her support behind Busy Baking, the LA-based bakery owned and operated by Re’Gine Terry. As someone who is no stranger to partnerships that come with the business, Rowland has always been committed to supporting brands that align with her own values. She recalls working with brands like Candies early in her career, during the Destiny’s Child days, and how it has always been important for her to only get behind companies that she has an affinity for. “I remember how myself and the ladies always looked at those campaigns and thought that they were so cool. It was something that you strived to do or have — like seeing your campaigns everywhere,” Rowland told AfroTech exclusively. “We loved Candies, like genuinely, and we would wear them and our friends would get them. So, it was like being a part of the culture. I...

Aug 10, 2022