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Google Tapped A Diverse Team Of Collaborators To Build Equity For 'Real Tones' With The Pixel 6

There is built-in racism that has existed within the realm of photography due to technologies that disproportionately impact people of color with darker skin tones. Regardless of the right technical decisions made in a camera, if there is a subjective perspective driving image technology, it will continue to disadvantage people of color. Google is working to combat this with the launch of their latest products Pixel 6, and Pixel 6 Pro, in which they worked with a diverse team of 18 collaborators and 16 photographers who honor darker tones within their work. “The aftermath of George Floyd’s murder last summer was a wake-up call for people,” Florian Koenigsberger, Google Image Equity Lead told AfroTech. “The dissemination of pictures has been very top of mind — thinking about how people are remembered through those pictures because cameras cement memory.” Koenigsberger continued: “If there was ever a time to keep ramping up this work, it is now. We have been building this project with...

Oct 22, 2021