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Reebok's 'Courting Greatness' Campaign Uses AR Technology To Empower Users With The Ability To Play Anywhere 

Technology continues to change the world of sports as we know it, and Reebok recognizes that. For years, access to sports facilities has not been the norm for children in underserved areas often pushing them to reinvent the wheel when it comes to playing some of their favorite games. Now, Reebok is equipping those same communities with the resources that they need to play big thanks to augmented reality (AR) technology tools. Courting Greatness is a FW21 basketball campaign that was launched by the company in late July that uses technology to provide a real-world environment of playable basketball spaces where they may not exist. Photo courtesy of Reebok “Technology is undeniably just part of the fabric of our culture now,” said Inga Stenta, Head of U.S. Marketing for Reebok in an exclusive interview with AfroTech. “As you see things continuing to evolve and move, it is becoming more and more connected to the sports space. What we are really trying to do in this situation is...

Aug 20, 2021