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Nic King Talks Creating The First-Black Owned Cereal Company With Family And The Culture In Mind

Everybody eats when the family is at the forefront! When describing himself, Nic King — the founder of the first Black-owned cereal company — says “family-oriented” is what comes to mind, which sounds about right for the man who has a vision of building a legacy for his family. “This is why I call my company Legacy Cereal company,” he explained. “I’ve always set the expectation that this is forging a path to set my family up to have a better future. [That] has been my goal forever.” As previously reported by AfroTech, King’s cereal brand, Proud Puffs was launched as a reminder that representation matters in every industry. Now, just over a year later, King is on a mission to continue to build brands within his company that impacts the culture. He joined AfroTech to shed light on the importance of building a legacy, his own personal journey to entrepreneurship, and creating cereal that is for the culture.

Mar 4, 2022

Entrepreneur Nic King Creates Cereal Brand Proud Puffs to Remind Us That Representation Matters

When God gives you a vision, it’s up to you to make the move that brings it to life! For Nic King, that idea came on an early morning as he researched Black-owned cereal brands following the Minneapolis protests last spring. Proud Puffs is a chocolate-flavored cereal and the brainchild of King who says the concept was formed through divine inspiration at around 3 a.m. one morning.   View this post on Instagram   A post shared by Nic King (@whoisnicking) “I’m a man of faith, so I said, ‘God, this is your idea,” King shared with The Darien Times. “‘I have nothing to do with it. Before I leave this kitchen, I’m going to drink my orange juice, while you give me a (product) name.'” With the word “proud” already on his mind, King tells reporters that it was the name, “Proud Puffs,” that came to him. The cereal is even formed in the shape of a fist. A Connecticut native, King used social media as a resource to crowdfund the production of the cereal. He reveals that while he may be starting...

Jan 4, 2021