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Black News Channel Expands Its Reach More Than 20-Fold in Almost Seven Months

Black News Channel is here to shake things up! The platform has just expanded its reach more than 20-fold in the past seven months, reports The Wall Street Journal. This growth comes as a result of its new chief executive’s plan to shake up the cable-TV news landscape by providing an alternative that looks through the lens of Black Americans. After taking over in July 2020, Chief Executive Princell Hair has struck distribution with AT&T Inc.’s DirecTV, Dish Network Corp., Comcast Corp.’s Xfinity, and others. This has boosted its potential audience from roughly 2.5 million to more than 52 million households. “We’re standing on the forefront of a tremendous opportunity when you look at the stories of the past year: the pandemic, the George Floyd murder and the ensuing civil unrest, a very contentious presidential election, record unemployment, and all of these stories disproportionately impact Black and brown communities,” said Mr. Hair in an interview. “These are the stories that we...

Shanique Yates

Feb 24, 2021