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Former Television Execs Launch Marketing Agency to Help Brands Connect With Black Audiences

Since the recent protests for racial justice, companies have scrambled to clean house, positioning themselves to be more diverse and inclusive. In addition, plenty of organizations have remixed their marketing to speak to a more multicultural audience. Still, some are missing the mark. According to NewsOne , former television executives Jessica D. Lane Alexander and Lori J. Hall founded Pop’N Creative “to help brands cultivate an authentic connection with multicultural audiences.” Launched in 2020, the agency focuses on digital and social content creation, experiential design, and masterful storytelling, the site reads. “We are absolutely, unapologetically passionate about multicultural marketing and helping brands get it right,” Hall told NewsOne. Both Hall and Alexander aim to help disrupt conflicting representation for Black girls in mainstream marketing, especially on the beauty of African-American attributes such as natural hair. “While I was super excited to see someone who...

Aug 10, 2020