Have you ever been on the hunt to find good-quality images of people of color but didn’t really have much luck? This founder is on a mission to help.

To change that reality and showcase representation, Steve Jones launched a diverse media agency embracing the distinct and touching stories of minority groups overlooked by the media.

The ideation for a media agency began in 2013. Jones’ career was small-business focused and aimed to help businesses build and execute high-impact experiences through engaging digital strategies. Over the tenure of Jones’ career, he noticed it was difficult to find great quality images of minority groups despite the heightened priority for diversity among people and corporations.

“We go to work, we wear suits, we dress professionally, we have different styles, and different ways that we look. Yet, there was no place you could find these variations in looks and people,” Steve Jones told AfroTech.

Once Jones closed his company, The Circl, in 2017, he decided to take his bookmarked idea and bring it to fruition. Jones launched pocstock alongside Tamara Fleming (Chief Content Officer) and DeSean Brown (Chief Relationship Officer) in 2019.

The media agency partners with Fortune 500 companies and global advertising agencies to amplify the stories of minority communities in all settings through curated stock imagery, personalized photo and video content, and encouraging healthy dialogue centered around diversity issues. The company’s mission is to ensure equity, inclusion, and a sense of belonging are delivered through the positive imagery being produced.

“We want to make sure people of color are included in the mix. There are so many different places where we are fighting for representation. We are fighting to be valued, heard, and seen. We want to make sure we are one of the solutions for that representation,” Steve Jones told AfroTech.

Pocstock

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