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Ciara & Russell Wilson Launch Retail Enterprise to Merge Their Fashion Interests and Philanthropy

Power couple Ciara and Russell Wilson are flexing their entrepreneurial skills yet again with a new business venture that’s merging fashion and philanthropy together. Today, the Grammy-winning singer and star NFL quarterback announced their latest business project called The House of LR&C, a retail concept that focuses on merging the couple’s philanthropic commitments with their interest in the fashion world, VOGUE reports. The fashion house is meant to be home to several brands in the near future including Wilson’s existing men’s apparel line, Good Man Brand, but is reportedly starting with sustainable streetwear line, Human Nation. According to VOGUE, the brand ties in a give back component with the Wilsons’ Why Not You Foundation to engage its consumers, which is expected to be a common thread among its future brand partners. Through this newly-launched enterprise, the Wilsons aim to democratize the fashion industry for young people while also inspiring them to get involved in...

Njera Perkins

Dec 1, 2020