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Michael Jordan, Giannis Antetokounmpo Invest In Watch Startup Projected To Hit A $1B Valuation

Billionaire Michael Jordan has marked himself as a shrewd investor. Now, the National Basketball Association (NBA) legend is investing in his passion for luxury collectibles. WatchBox, an e-commerce platform for collectible luxury watches, has secured a $165 million round of equity capital, according to a press release. It was led by The Radcliff Companies and The Spruce House Partnership. Other participants include CMIA Capital Partners and NBA stars such as Michael Jordan, Giannis Antetokounmpo, Chris Paul, Karl Anthony Towns and Devin Booker. “Our investors and partners hail from a wide range of industries, from consumer to technology, finance and professional sports, yet we are all bound by our love of watches. When we founded WatchBox, our vision was to build a brand that would engender trust so that we could unite a passionate network of enthusiasts. With that foundation we are now able to use technology to create the best customer experience in the industry,” said Justin...

Nov 23, 2021