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Will Smith, Alicia Keys Lead YouTube Originals Series For Latest Programming Slate

YouTube has nabbed some big-name entertainers for its latest original programming slate. This week, the video giant announced both new and returning projects at its 10th-annual personalized digital experience, Brandcast Delivered — an event that highlights the magic of YouTube for top advertisers, brands, partners, press and platform creators. As part of its steady strategy, YouTube Originals is building projects around the personalities and crafts of the platform’s top creators in an effort to attract a larger audience, as told by YouTube ‎chief business officer Robert Kyncl. “If you’re a creative person, you want to work with the place that has the greatest reach — that’s the ultimate satisfaction, greater than money,” Kyncl tells Variety in an interview. According to him, the creator economy is “here to stay — and it’s not just YouTube, the whole world has kind of validated it. It’s reshaping Hollywood and other industries around the world.” Among its new programming, YouTube...

Njera Perkins

May 5, 2021

YouTube Announces Original Content Rollout Focused on Amplifying Black Voices, Culture, and Racial Justice

Following the news of its newly-founded $100 million creator fund, YouTube has announced a global slate of both old and new original projects dedicated to amplifying Black culture and championing our voices. In June, we announced the #YouTubeBlack Voices Fund, a $100M fund to amplify Black voices & perspectives. We're excited to announce new YouTube Originals from the fund and additional projects that hero Black stories. Read about this and other updates here: — YouTube (@YouTube) October 7, 2020 The five titles announced will continue YouTube’s long-standing pledge to celebrate all the diverse perspectives that exist on its platform. Of these new projects, some come directly from the recently announced $100 million #YouTubeBlack Voices Fund , including “Resist” — a documentary series from Patrisse Cullors, co-founder of Black Lives Matter — as well as a HBCU Homecoming livestream special. “YouTube is committed to spotlighting...

Njera Perkins

Oct 8, 2020