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Nordstrom Is Holding Itself Accountable With 15 Percent Pledge Toward Black-Owned Businesses

Nordstrom is joining the 15 Percent Pledge train with its own unique commitment to better support Black-owned businesses. According to Good Morning America, Nordstrom is the first major retailer to form a 10-year commitment in agreeance with the 15 Percent Pledge’s mission — the nonprofit which strives to holds large corporations accountable when it comes to supporting Black-owned brands. As part of its new pledge, Nordstrom has also announced plans to increase its purchases and partnerships with Black-owned or founded retailers by the end of 2030. “Long-term societal change cannot happen overnight and we’re in this for the long haul,” is what president and chief brand officer Peter Nordstrom said in a statement. “Nordstrom has established new goals and benchmarks to help it become a more diverse, inclusive and anti-racist organization,” 15 Percent Pledge adds, “and has made strides towards these goals through notable product launches and curations.”   View this post on Instagram  ...

Jul 16, 2021

Five Black Creators Join Nordstrom's 'Black_Space' Program to Uplift Black Creativity Through Fashion

Earlier this year, Nordstrom announced a reaffirmed $500 million commitment to uplift more Black fashion brands. Now, the retailer is focusing on its newly-introduced series called “Black_Space” — the twelfth edition of its New Concepts program which aims to provide an immersive shopping experience for customers curated by Black creators. “New Concepts @Nordstrom has always been a platform to tell brand and product stories, with the goal to try and show the interconnectivity between fashion and culture,” Sam Lobban — SVP of Designer and New Concepts at Nordstrom — said in a press statement. “In line with that, we’ve always wanted to do something which would bring together a group of creatives with whom both the New Concepts team and I have built relationships with over our careers; people who we respect and appreciate for their unique and diverse perspective. Through this process we collaboratively built Concept 012: Black_Space, ultimately with the aim to celebrate Black fashion...

Mar 30, 2021

This Mother-Daughter Duo Created a Children's Travel Book Series That's Now Available in Nordstrom Stores

This mother-daughter duo is sharing their love of traveling with the world! Serena Minott and Asha Gore are the real-life stories behind “The Amazing Adventures of Aya & Pete,” an amazing children’s travel book series that shows the adventures of a little girl in some of her favorite cities alongside her stuffed sloth, Pete. Completely self-published and owned and operated by Minott and Gore, these new children’s books were designed after they witnessed a lack of representation in the market when it comes to children’s travel books. Since her daughter Asha, 7, has attended school on three different continents and traveled to over 23 countries, they wanted to share her story to inspire other families who want to show their children different parts of the world. Photo Credit: Courtesy Photo Minott sat down with AfroTech to discuss the vision behind the new books, how she’s using these stories to teach her daughter the value of ownership and their recent journey to landing in...

Feb 12, 2021

Nordstroms Adds New Inclusive Beauty Category, Bringing More Black-Owned Brands To Their Shelves

The beauty industry is not exempt when it comes to diversity. Due to consumers’ demand for more inclusivity stores are offering more brands to provide a more accurate reflection of their shoppers. Retail company Nordstrom has announced the unveiling of its “An Inclusive Beauty” category for both in-store and online after the request for more Black-owned and founded brands. “We heard from our customers that they are looking for Black founded brands as well as beauty products created for everyone’s needs no matter their skin or hair type, tone, complexion, or texture, said Autumne West, Nordstrom’s national beauty director, in an interview with BLACK ENTERPRISE . “We worked to broaden our assortment based on this customer feedback.” Their new category has been able to propel numerous Black-owned businesses which include Afro-Dominican entrepreneur Lulu Cordero with Bomba Curls. “They appreciated the fact that Bomba Curls is a brand on a mission to broaden the spectrum of beauty and...

Oct 30, 2020