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Michael Penix Jr. And Rome Odunze Secure NIL Deals With Adidas, Become The Company's First NIL Football Athletes

Adidas is betting on National Collegiate Athletic Association (NCAA) football talent for the first time.

Oct 20, 2023

LSU's Angel Reese 'Honored' As Mentor And Reebok's President Of Basketball Shaquille O'Neal Signs Her For Its First Major NIL Deal 

Shaquille O’Neal is already making major calls over at Reebok with the NIL signing of Louisiana State University basketball star Angel Reese.

Oct 17, 2023

Stanford Athlete Terian Williams Gifts $10K Donation To Celebrate Elementary Teacher Through NIL Deal With Cheez-It

A teacher who left a lasting impression on Stanford cornerback Terian Williams II has been rewarded.

Sep 27, 2023

Ghalee Wadood Jr., A Player In Snoop Dogg’s Youth Football League, Inks Six-Figure NIL Deal At Age 9

A young athlete has secured a check for his talent before turning double digits. Ghalee Wadood Jr., a 9-year-old who plays for Snoop Dogg’s Youth Football League, inked a six-figure name, image, and likeness (NIL) deal with sports agency Family 4 Life — making him the youngest from the youth league to sign a contract — according to Los Angeles, CA-based KTLA-5, an affiliate of The CW Network. In addition to signing Wadood Jr., Family 4 Life represents NFL players from the New England Patriots, the San Francisco 49ers, and the New York Giants.

Jun 26, 2023

Bronny James Has An Estimated $7.2M NIL Valuation, Report Says

It looks like Bronny James’ NIL deals are paying off.

Mar 29, 2023

Michael Jordan's Daughter Jasmine Jordan Says NIL Deals Could've Made Her Father 'Trillions'

Ever since the National Collegiate Athletic Association (NCAA) made changes to its name, image, and likeness (NIL) policy, student-athletes have landed life-changing deals. The updates have not only transformed things for the youth but also for sports professionals such as Jasmine Jordan.

Mar 13, 2023

Kiyomi McMiller Becomes The First High School Athlete To Sign To The Jordan Brand

Kiyomi McMiller has made history with the Jordan Brand.

Feb 22, 2023

Elon University Football Player Jon Seaton Uses NIL Deal To Support Women Battling Cancer

Student-athletes are tapping into using their influence for the greater good.

Feb 7, 2023

UCLA Football Star Chase Griffin Donates Money From His NIL Deals To Community Organizations

Earning income for oneself is a win, but it’s an even bigger win when the wealth is spread to others.

Jan 30, 2023

Jaden Rashada Released From Florida Gators After $13M NIL Deal Falls Through

Jaden Rashada’s name, image, and likeness (NIL) deal with the Gator Collective took a turn.  

Jan 24, 2023

Bronny James Inks NIL Deal With Nike At The Same Age His Dad LeBron James Signed His First Deal With The Company

Bronny James is continuing to create a name for himself in basketball and beyond.

Oct 10, 2022

Michigan State University Athlete Mady Sissoko Set To Donate NIL Earnings To The Area Where He Grew Up In Mali

With many dollars up for grabs in the name, image, and likeness arena, one college athlete will be using his earnings for a better cause. Forbes reports Michigan State University’s Mady Sissoko is donating his NIL earnings to The Mady Sissoko Foundation. The contribution will directly support those from his home country in West Africa.

Sep 30, 2022

18-Year-Old Basketball Player And Rapper Flau'jae Johnson Inks Shoe Deal With Puma Before Making Her LSU Debut

Puma has brought on a new addition to its expansive roster of young, talented athletes. On Sept. 8, ESPN broke the news that basketball star and rapper Flau’jae Johnson inked a shoe deal with PUMA Hoops ahead of her freshman season at Louisiana State University (LSU).  

Sep 9, 2022