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LeBron James Teams Up With Nike For New Basketball Roblox Experience

LeBron James and Nike continue to bridge the gap between technology and sports. Continuing the sportswear brand’s mission to inspire a lifetime of play, movement, and sports participation, LeBron James is headed to NIKELAND on Roblox “to co-create and imagine a new future of basketball together with its community.” Per news shared with AfroTech, through the gaming platform, Nike will create innovative ways that allow real-life training to unlock various virtual experiences, products, and rewards. Through the new NIKELAND blacktop court, LeBron will also coach players to reach their full potential through the explanation of a few basketball fundamentals within new mini-games. Courtesy of Nikeland / Roblox Upon completing the different challenges, NIKELAND participants will receive rewards for their play and physical movement, unlocking virtual products with Gold Medals. The new initiative will also include the launch of the first two new virtual Nike LeBron 19 styles, “The Chosen 1”...

Feb 17, 2022