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NBA Star Giannis Antetokounmpo Signs With Meta's WhatsApp For Their First-Ever Endorsement Deal

Throughout his basketball career, Giannis Antetokounmpo has made the Nigerian diaspora proud. In a new partnership with WhatsApp, the NBA star is representing his homeland to the fullest. Antetokounmpo has joined forces with the global messaging app as its first-ever global partner, according to Adweek. The first-of-its-kind deal was publicly debuted during the All-Star Weekend when he sported a hoodie designed by Post Imperial — founded by Nigerian-American designer Niyi Okuboyejo — with “+234,” Nigeria’s international calling code. To further bring in the display of his heritage, the back of the hoodie replaced his Greek last name with his Yoruba one, “Adetokunbo.” The story of my +234 @WhatsApp hoodie!! #WhatsAppPartner — Giannis Antetokounmpo (@Giannis_An34) February 21, 2022 “Throughout my life, WhatsApp has kept me connected to my loved ones, my friends, my communities and everyone important to me,” Antetokounmpo said in a statement, according to...

Feb 22, 2022