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Mastercard Honors Harlem's Iconic 'Grandma's Place' In New Campaign Featuring Small Businesses

Mastercard is putting small businesses in the spotlight in their latest campaign, and one of them is Black-woman-owned. As the official payment service for the New York Road Runners, Mastercard launched “50 Years and Running” to highlight their support of the TCS New York City Marathon. Captured by documentary filmmaker Nick Heller, the campaign features three small businesses along the marathon route , including Black woman-owned Grandma’s Place — founded by Dawn Harris-Martin, “lovingly referred to as ‘Grandma Dawn'” Davey’s Ice Cream and Bronx Native. View this post on Instagram A post shared by Grandma Dawn (@grandmasplaceharlem) “The issues facing small businesses have changed radically in the 50 years since the TCS New York City Marathon began, and the impacts of the pandemic have only amplified and evolved these challenges,” said Heller in a press release. “Running a business takes the same dedication, hard work and grit it takes to run a marathon. We’re proud to pay tribute...

Nov 9, 2021